The dugouts at Dorking Wanderers Football Club are among the most viewed in English football – not just at our level, but across the pyramid. Thanks to the viral success of Dorking Uncovered (our behind the scenes documentary produced by our partners Bunch of Amateurs) and the unique personality of Marc White, our Manager, Owner and Chairman, the dugouts have become one of the most recognisable and frequently featured visuals in global football content – and now they are available for sponsorship.
In 2024, our combined digital viewership exceeded 400 million, with an estimated 97.5 million branded impressions directly featuring the dugouts across TikTok, YouTube, Instagram, Facebook and Shorts – and what’s more; these numbers are on the rise in 2025. The dugouts appear in at least 35% of all short-form video views, as well as in weekly highlights, Marc’s pre-match interviews and more.
- TikTok views featuring dugouts (2024): 23 million
- YouTube Shorts & longform: 38 million
- Meta (Instagram/Facebook): 36.5 million
- Total estimated digital exposure: 97.5 million+
This level of visibility holds significant value for a brand, with the opportunity to become a daily fixture in the eyes of your target audience, whilst growing association with one of the most charismatic personalities in modern football.
The visibility doesn’t stop online – Meadowbank Stadium hosts over 28 home fixtures for DWFC per season, welcoming more than 55,000 spectators annually. Beyond matchdays, the site is used daily by schools, grassroots clubs, and for community events – resulting in over 250,000 annual visitors. The dugouts sit in prime view from every major spectator vantage point, making them one of the most impactful pieces of physical sponsorship real estate we have.
In short, this is a rare chance to achieve genuine, measurable value, year-round – with viral exposure, physical presence, and long-term brand equity all in one opportunity.
For more information or to discuss the opportunity further, please contact:
Eddie Wallbank – eddie@
